Command View · Dashboard
Real-time analytics and performance metrics across all operations.
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Organizations
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Key Contacts
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Beta Users
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Emails Sent
Organizations by Category
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Email Outreach Status
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Contacts by Priority
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Beta Users by Status
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Recent Activity
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Command View · Organizations
All agencies, courts, treatment centers, and partners in one operational view.
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Command View · Beta Users
Track your early testers, onboarding progress, and activation levels.
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Command View · Email Templates
Create and manage reusable email templates for outreach campaigns.
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Command View · Key Contacts
High-leverage people—decision makers, advisors, and strategic partners.
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Command View · Outreach & Campaigns
Monitor communication, follow-ups, and outreach effectiveness.
Marketing Strategies
Growth playbook for Probation3601. QR Card Distribution (High Conversion)
Drop flyers or business-card sized QR codes at UA centers, therapy centers, DUI classes, probation lobbies.
- "Avoid missed tests"
- "Daily hotline check automatically"
- "Created by someone on probation"
PROBATION360
Daily UA Call-In Alerts
Scan here to download (QR)
Created by someone currently on probation
2. Real Human Communities
- Reddit posts in r/probation / r/dui
- TikTok POV clips
- Recovery Discords
- Facebook probation groups
3. Incentivized Beta Circle
- "Early Beta Badge"
- Free lifetime premium for first 500 users
- Private feedback group
4. Localized Geo Strategy
- Target high-volume counties first
- Partner with 5 centers in each region
- Run small QR drop campaigns
Email #1 — Ask Permission to Leave QR Business Cards
Subject: Quick favor for your clients?
Hi there,
My name is Steven — I'm currently on probation and built a simple iPhone app (Probation360) that checks the UA hotline each morning and sends a notification if someone has to test.
Would it be okay if I dropped off a small stack of business-card sized QR codes for your lobby? They help people avoid missed tests and reduce the number of "I forgot to call" situations.
Example card:
⸻
PROBATION360
Daily UA Call-In Alerts
Scan QR to Download
Created by someone on probation
No cost, no setup — just helpful for clients.
Thanks so much,
Steven
Content Style
- POV: "Waking up scared you missed your UA call."
- Skits: "Checking the hotline at your job bathroom."
- Screenshots of your app performing the check.
- Duets with probation meme creators.
Posting Frequency
- 1–2 videos/day
- 10 seconds max
- Strong hook first 1 second
Calls to Action
- "Link in bio – TestFlight Early Access"
- "If you're on probation, this app helps."
Sample Scripts
Script 1: The Wake-Up Scare
[Screen shows alarm going off at 5:30am]
"POV: You're on probation and wake up thinking you missed your UA call..."
[Shows phone with Probation360 notification: "No test today!"]
"...but this app already checked for you."
"Link in bio if you need this."
Script 2: The Bathroom Check
[Shows person nervously in bathroom at work]
"When you're at work and realize you forgot to call the hotline..."
[Shows pulling out phone with Probation360]
"Good thing this app handles it every morning."
"Free beta in bio."
Campaign 1 – Ultra High Intent (UH Strategy)
Keywords:
- "probation call in"
- "color code ua today"
- "ua hotline"
- "DUI probation testing app"
Landing Page:
- Screenshot of app
- "Never miss a test again"
- TestFlight button
Budget:
- Start with $10/day
- Expand to $30/day if CAC < $3
Campaign 2 – Localized County Targeting
Run campaigns in high-volume probation counties:
- Colorado: Denver, Arapahoe, Jefferson
- Texas: Harris, Dallas
- Florida: Miami-Dade, Broward
Campaign 3 – Retargeting
When website is live, collect email → push to "warm" retargeting.
- Pixel website visitors
- Create custom audiences
- Serve reminder ads to non-converters
Why They'd Partner
- Fewer missed tests = fewer violations reported
- Clients arrive informed and less anxious
- Centers spend less time answering hotline questions
- Free tool that improves client compliance
- No setup or tech integration required
Partner Offers
- Co-branded flyers
- Referral QR cards
- "Preferred Provider" label inside app directory
Pitch Script
Probation360 improves compliance, reduces confusion around daily call-ins, and helps clients show up prepared. Our goal is not to replace your process — but to support it by removing the biggest source of human error: forgetting to call.
Marketing Phases Roadmap
PHASE 1
TESTFLIGHT READY
✓ App working
✓ Daily call-in engine tested
✓ Website landing page
→
PHASE 2
LOCAL USER SEEDS
→ Drop QR cards at UA centers
→ Reddit & TikTok organic content
→ Collect first 50–100 testers
→
PHASE 3
SCALING CHANNELS
→ Google Ads launch
→ Partnership outreach begins
→ Beta feedback integration
→
PHASE 4
INSTITUTIONAL MOMENTUM
→ Court-approved providers
→ Therapy center collaboration
→ State-level introductions